STRATEGY AND PLANNING
EBM, in its role as a Media Agency, is working to become the first specialist in this discipline in the country, counting on the extensive experience of the professionals who founded it and of the experts on the Global Network LOCAL PLANET to which it belongs.
In a reasonable amount of time, what we can do today with a mix of information and intuition, we will do to a standard very similar to the ones we hold ourselves to in the other 47 countries in which we are present. We are invested in a firm commitment that over the course of 2017, we will offer a multidisciplinary custom media service: investigation, measure, strategy, planning, and purchase of offline and online media.
We will have the means to identify the main factors that influence media planning, whether internal, such as variables of the Marketing Mix, or external, such as activity of the competitors of our clients, socioeconomic factors, seasonality, etc.
We can also optimize the budgets of our clients, establishing optimum levels of investment, in both traditional and digital media, such that we will be able to determine the solutions most adjusted to their needs.
In the second phase, we want to work with econometric models to optimize their budgets even more efficiently, with the goal of reaching the highest ROI for our clients.
And everything would be developed entirely here, in a strong alliance between the experience of our founders and the talent and high level of training of Cuban professionals.